Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (ie Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.

While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing:

1. Content Writing / Keywords

We've found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website.

In practical terms, if you're writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines.

Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears through your website that you expect to have the greatest appeal to the visitors you want to attract. We suggest that you consult with other collections as your create your list.

2. META Tags

Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their own standards.

Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website. You can use Overture Term Suggestion Tool http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml to find the highest rated keywords.

We also offer a simple free Online Tool [http://www.promotionworld.com/tools/meta.html] to create your own meta tags. Once you've created your meta tags, you can use this Meta Tag Analyzer [http://submitexpress.com/analyzer/to] see how search engine robots analyze your web site. This data will help you to determine if your web content or meta tags need any changes. Please keep in mind that search engines avoid sites with multiple unrelated meta tags.

3. URL Submission

Once your website is complete, its time to submit your site to the search engines. We strongly recommend using Promotion World's free search engine submission tool. It's a terrific service that allows you to submit 10 URLs at a time and to receive accurate and descriptive results on the submissions. As you review the results, it's likely that you will find some failed submissions. For the failed submissions, Promotion World provides information on how to submit your site manually.

4. Site Ranking

Search engine optimization does not end with submitting your website to search engines. You still need to determine the popularity of your site and make any necessary changes. In order to check how your site is ranked, go to Alexa.com. If your site ranking is between 1 and 100,000, it has a solid ranking. If you are ranked over 100,000 or you're just not happy with your site ranking, a popular way to increase your ranking is to trade links to your site with other sites. This typically works because external links are the main criteria for Google's ranking and Google is being used by such powerhouses as Yahoo, AOL, Infoseek, etc.

5. Website Promotion

Your search engine optimization endeavors should always be reinforced by other forms of promotion and marketing. One way to do this is to use a newsletter to deliver useful and informative content that will drive visitors to your website. Other methods of promotion include online advertising, print advertising, a special promotion (ie chance to win a digital camera), surveys, and word-of-mouth promotion through friends and family.

Website promotion is a crucial part of eBusiness. Success in sales is a numbers game and without serious web traffic you will not have the numbers you need to prosper.

Sneaky Tricks For Losing Weight

Here are some sneaky tricks for losing weight that you probably don’t know about. In a way, you are CHEATING your way to weight loss. Weight loss will be easier with less effort when you employ these tricks.

Tricks for Losing Weight

1. Using cold water, but not drinking it

Cold water is an easy way to induce your body into thermogenesis. You can drink cold water and do this, but it’s not as powerful as what I’m about to share with you.

Instead, take your normal shower. When it’s over, this is where you need to flip the knob so the water coming out is EXTRA COLD. Take a deep breath and let this water rinse all over your body… for just 15 SECONDS.

Ok, I’m going to tell you what is going to happen when you do this. The cold water will shock you a bit. You won’t be use to it. In fact, you may even have a hard time breathing. But hey, it’s only 15 seconds. Just do it and get it over with each day.

Those 15 seconds will put your body into a powerful, long lasting, thermogenesis for upwards of 10 hours. So think of those 10 hours where your body is going crazy burning off fat.

2. Spinning

This isn’t a traditional weight loss exercise because of the fact that it really doesn’t burn any calories. You just spin in a circle, much like what kids do, for about 15 seconds… or about 10 spins.

This signals your hormones to balance out due to the unique stimulation the spins do to your Endocrine System. Balanced hormones are a key to natural and easy weight loss. Without balanced hormones, weight loss is quite hard.

These are just 2 quick tricks for losing weight fast and easy.

10 Tips to Deciding Your New Business Name

You are starting a new business, congratulations! Now that you know what you want to sell, whether it’s a product or a service, you need a business name. Deciding on your business name requires some thought and research. Take it from me, I’ve renamed my business three times in the last 10 years. The first time because I changed the focus of my business, but the second time because I just didn’t like the name. Hence, I should have put more time and research into it!

Naming your business really is the first brick you lay in building your business. It’s the foundation on which your entire business will rest. A few things to take into consideration while deciding on a name include:

1. Think about what your business objectives are or what describes your company.

2. Try to stand out in a crowd. Be memorable.

3. Do not use odd spellings. This makes it hard for a potential customer to find you online.

4. Don’t get so cute that people have no clue what you are talking about. Avoid puns that only you will understand. Check the list of business names at Funnynames.com and you will understand what I’m saying.

5. Avoid being a cliché. Words such as next level, precision, solutions, services, affordable, global, and enterprise are overused.

6. Avoid using a geographically based name. What if your business expands to other areas of town or even globally? Don’t burden yourself with a name that keeps you rooted to one place.

7. Be careful if you try to combine two names into one. It needs to make sense and be easy enough to spell so that people can find you online.

8. Don’t pick a name that is too long. This is important when registering your domain name that you will be using for your email address.

9. Naming your business goes hand in hand with finding your domain. Your business name and your URL should be the same. Check if your domain is available with individual domain name registrars or at http://www.register.com.

10. Know that it is okay to change your name as your business grows and changes. (Remember, I’ve done it three times!)

After deciding on a business name, be sure to check with your local county or state office to register it. Registration requirements vary from place to place. Deciding on a name can be confusing at times but just take these few things into consideration, do your research, and you will be building a strong foundation for your business.

iPhone Application Development For Yahoo Stores

Yahoo Store has emerged as one of the most popular ecommerce platforms on the internet today. Therefore, it should come as no surprise that this award winning ecommerce platform comes packed with simplicity and price affordability compared to other ecommerce platforms available on the Internet. Thus, many people have cashed in on this opportunity and are successful ecommerce store operators today.

Along with this development on the Internet, the world is witnessing another phenomenon. This trend relates to mobile phones. According to a recent MOCOM report, there are around 4.1 billion mobile subscribers worldwide. This translates to a penetration rate of around 60%. According to another report, nearly 91% of the United States population has mobile phones. This picture gives a bright scenario of the capability of conducting ecommerce using mobile phones around the world and in the United States.

It is estimated that a significant percentage of this population has access to internet capable mobile phones and wireless devices such as the iPhone. The iPhone is a revolutionary device from Apple that has took the world by storm when it was introduced. This device combines three products into one – an extraordinary phone, a wide screen iPod and an advanced Internet device that gives access to HTML email along with a desk-class web browser.

It is now possible to marry the iPhone to the Yahoo Store by creating unique and dynamic applications for it. With the help of versatile team of iPhone developers, many companies are now venturing into this field. Other than the routine retinue of making applications such as multimedia, games, travel, social networking, it is considered niche to develop applications for the iPhone specifically pertaining to Yahoo Store. Thus, users can access features like deal of the day, orders, statistics, inventory, and other specific Yahoo Store features on their iPhone.

iPhone applications developed specifically for the Yahoo Store help store owners keep a firm tab on their operations regardless of their location while also improving sales. Buyers get more opportunities while on the move to make their purchases while giving the opportunity to store owners to track their sales and other proceeds.

This feature can exclusively benefit Yahoo Store owners since they can access their store whenever they are on the move, or view specific details about the performance of their store. In the era of Web 2.0, these user-friendly features can go a long way in building a strong rapport between store owners and and their online community. Developing user specific applications on iPhone for Yahoo Stores can help store owners reap the benefits of the mobile internet revolution and utilize the iPhone as a brilliant platform for technology advancement pertaining to Yahoo Stores.